Broadcast technology firm SAM is showcasing its entire IP Edge Routing System at IBC in response to a market shift to IP based computing and networking platforms.
SAM’s IP Edge Routing System, including routers, switchers and its dedicated IP-only processing and control products, provides a flexible IP media solution for hybrid and pure IP rollouts.
“The reality of the IP transition marks a big transformation for the broadcast industry as media companies look to future proof their network, drive cost efficiencies, scale, adapt their business models as well as add incremental revenue streams. As a result of this enormous shift, we have seen increased interest in the past year in our IP technology from both existing as well as new customers,” explains SAM CEO, Tim Thorsteinson.
“Independent benchmark tests with other players in the market consistently show that our technology is outperforming the competition. As a result of market interest we decided to showcase our entire IP portfolio on our stand here at IBC so that broadcasters could experience it for themselves,” he added.
In addition, SAM is setting up a global customer IP innovation center at its headquarters in Newbury, in the UK. The centre will include SAM's complete IP portfolio including routers, switchers and dedicated IP only processing and control products and showcase SAM’s latest IP innovations.