Canon Middle East has partnered with Discovery Channel ‘Shark Week’ exhibition at Dubai Aquarium & Underwater Zoo as the imaging partner of the exhibition.
In this role, Canon Middle East has supported Discovery Channel and Emaar Entertainment, which manages Dubai Aquarium & Underwater Zoo, by providing EOS 5D Mark III and Legria mini X cameras to shoot all the footage related to the event.
The cameras have also been used to shoot a documentary that Discovery Consumer Products and Dubai Aquarium & Underwater Zoo have produced, highlighting shark conservation in the Arab world and the Shark Week exhibition project.
Visitors to Dubai Aquarium & Underwater Zoo will have the opportunity to watch a three-minute version of the film whilst at the exhibition, which features all the key highlights. The full 60-minute version of the documentary will be aired on Discovery Channel from Sunday, August 28, 2016, 21.50 KSA time, only on OSN, the region’s leading pay-TV network.
“Canon is delighted to be part of this exciting project and extend our technological expertise with our powerful EOS and Legria cameras. Both the cameras were used under water to shoot crisp and detailed videos and we are extremely happy to have met the expectations of the filmmaking crew,” said Hendrik Verbrugghe, marketing director, Canon Middle East and Canon Central and North Africa.
Worldwide up to 100 million sharks are killed every year, with more than 80 per cent of many shark populations having disappeared from the oceans.
“There is very little we know about the status of sharks in our region and the documentary is a journey to discover where we stand and to know more about what we, as a community, can do for shark conservation. Canon is honoured and proud to be a part of this project,” Verbrugghe said.
Paul Hamilton, general manager and curator of Dubai Aquarium & Underwater Zoo, said: “At Dubai Aquarium & Underwater Zoo, we’re passionate about educating the public on these incredible and often misunderstood creatures. The ‘Discovery Channel Shark Week’ exhibit invites visitors into the incredible world of sharks in a truly innovative way that both educates and entertains.”
An embodiment of television's longest running must-see summer TV event, the ‘Discovery Channel Shark Week’ is a sensational addition to Dubai Aquarium & Underwater Zoo. It is the world’s first official ‘Discovery Channel Shark Week’ exhibit and brings the iconic TV franchise to life, providing guests glimpses into the fascinating world of sharks through a truly innovative and interactive experience.