Equinix introduces Media Cloud Ecosystem

Architecture enables media and entertainment companies to optimise content creation
Tony Bishop, vice president, Equinix.
Tony Bishop, vice president, Equinix.

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Equinix, a global interconnection and data centre company, has launched Equinix Media Cloud Ecosystem for Entertainment (EMCEE), a next-generation reference model for optimising content creation, global distribution and services across the entire media and entertainment industry.

Today, more than 500 content and media companies like Content Bridge, Movile, and Selevision use EMCEE to peer with the industry's largest concentration of content delivery networks (CDNs), multiple system operators (MSOs) and social media platforms.

Tony Bishop, vice president, Equinix, said: “Disruption is creating opportunity and risk in the media and entertainment industry. Businesses are realising they need increased performance, agility and efficiency in their digital supply chain if they are to drive innovation. EMCEE enables a new global standard for production and distribution where these opportunities can be fully realised.”

Digital Disruption is affecting the media and entertainment (M&E) business at an ever-accelerating pace – changing the way that content is created, enhanced, transported, stored and distributed.

To embrace the disruption M&E companies need to transform the value chain, from fixed and siloed to integrated and dynamic with interconnection at the forefront of their IT decision making. Global businesses, including media and entertainment companies, are increasingly leveraging colocation data centres to distribute their digital infrastructure across multiple geographies and closer to the edge to solve these challenges while also optimizing their IT for cloud-based offerings.

Enabling technologies in the EMCEE ecosystem include interconnection through Equinix’s global facilities - Platform Equinix, network density, access to multiple clouds utilizing the Equinix Cloud Exchange and access to billions of consumers leveraging CDNs in Equinix IBXs. In tests conducted in Equinix’s global Solution Validation Centers, video streaming applications that flowed through Equinix data centres experienced 47% lower network latency.

The test results also show that Equinix customers save, on average, more than 25 percent on network bandwidth costs by aggregating Internet traffic delivery to improve performance and scalability.
 

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