Shure to demo audio tech at GITEX

Microflex Advance among the pro-AV products on show
Shure will demo its conferencing audio solutions at GITEX.
Shure will demo its conferencing audio solutions at GITEX.


Shure, a manufacturer of microphones and professional audio electronics, is exhibiting at GITEX Technology Week for the first time with a portfolio of audio solutions dedicated to the corporate AV market.

Among the products the company will highlight at its booth in Zabeel hall is Microflex Advance, its latest product innovation. The device consists of networked ceiling and table array microphones for enhanced AV conferencing.

The majority of the content shared during an AV conference is communicated via audio, and poor sound quality can lead to misunderstood messages and instructions, as well as additional costs incurred by inefficient communication.

Shure Microflex Advance is a new networkable conferencing audio solution (audio-over-Ethernet) that perceivably improves the sound quality of any kind of meeting space by providing incredibly accurate audio capture. Each participant is clearly heard and understood the first time, and the message does not have to repeated.

Less clutter and better sound equals enhanced collaboration. The smart solution with breakthrough ‘invisible audio’ concept, provides a natural, comfortable and productive meeting environment where effective communication is brought to the forefront and the technology hides in the background.

Unified Communication – Microflex Advance digital audio signals seamlessly co-exist on the same network with typical office data and applications, and an extensive API allows for versatile integration and control.

GITEX Zaabeel hall will also get the exclusive chance to experience the unmatched audio quality of Microflex Advance during an individual demo.


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