ADM tests Du broadcast solution

Abu Dhabi's Live HD completes live broadcast on Du media cloud
ADM tests Du broadcast solution, News, Delivery & Transmission


Live HD, part of Abu Dhabi Media Company (ADM), has run a live broadcast using next generation cloud based unified IP infrastructure to deliver content anywhere, anytime on any device.

Live HD replicated its HD Live channel through the cloud to run an entire broadcast in the cloud, from ingest through to editing, MAM (media asset management), playout and live transcoding for broadcast and OTT service.

Du has created an ecosystem of cloud hardware and software partners specialised in media industry to become the first operator in MENA region to host a complete end-to-end media cloud services offering. This cloud-based solution improves performance while simplifying media management for all media stakeholders.

“We would like to congratulate LIVE for being so quick to act and broadcast our media cloud solution for the first time in the region. At du, we continue to work with visionary partners, including Imagine Communications, who are not afraid to push the envelope when it comes to technology. We are very pleased to be pioneering the first operator hosted media cloud solution,” said Hany Fahmy Aly, executive vice president enterprise business, du.

“We have a dedicated team of expert broadcasters and creative professionals working with the most advanced equipment in the region to broadcast and produce great TV. Our team is strategically located in the regional hub of Abu Dhabi,” said Ali Buali, CEO of LIVE. “We are thrilled to have partnered with du to deploy its innovative media cloud solution and bring next generation broadcast technologies to life for our stakeholders and viewers.”

Du’s Media Cloud based solution improves performance while simplifying media management for TV stations and other media producers and broadcasters. The solution enables the media industry to digitally transform to deliver omni-media services in the cloud with increased flexibility, ease of use and accessibility. Du is working closely with key hardware and software ISVs to create a complete ecosystem with ready-to-go packages for the media Industry.

One of the leading partner companies, Imagine Communications, is no stranger to building virtualised, cloud-based solutions for broadcasters. Already a provider of end-to-end broadcast solutions to ADM including playout, media asset management, traffic, scheduling and graphics.

Paul Wallis, Imagine Communications’ director of sales in the Middle East and North Africa, said: “We are delighted to be involved with this broadcast at ADM and have deployed a range of broadcast operations solutions to ensure that we can maintain live on-air transmission, using cloud services, in the event of a failure. This broadcast is not about getting any pictures on air but about guaranteeing the continuity of ADM’s live operations is maintained from the cloud.

“The entire live operations can be switched to the cloud and run live from anywhere using our Versio integrated playout in the cloud platform, alongside our Nexio Motion MAM and SelenioFlex Live transcoding solutions in tandem with du media cloud services. This cloud-based solution is fully integrated with ADM’s current on-premise infrastructure and will help to ensure the best viewing experience all the times.”


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