Virgin Radio RedFestDXB organiser, Done Events, along with sister company, Virgin Radio 104.4, have announced a strategic partnership with live entertainment firm, Live Nation, for the upcoming two-day music festival next year.
According to a press release, this collaboration brings together Done Events’ and Live Nation’s access to the most sought after artists in the market today. It also highlights the best practices in production, operations, marketing and ticketing.
Virgin Radio RedFestDXB recently confirmed the line-up of artists for the music festival which is to be held on 2 and 3 February 2017.
Day one will see Grammy Award-winning singer/songwriter Chris Brown take centre stage, followed by 17-year-old singer/songwriter Daya and Australian pop-rock duo The Veronicas.
On the second day of the festival, fans will see singer/actress Demi Lovato perform, followed by Mike Posner, Grammy Award and Golden Globe-nominated singer Tove Lo, and Canadian singer/songwriter Alessia Cara.