Dubai TV to revamp ident and programming slate

Dubai Media Incorporated (DMI) will relaunch its flagship channel Dubai TV on March 15.
Abdullatif Al Gergawi, General Manager of Dubai TV (left of picture) reveals plans for the rebranding exercise to the media.
Abdullatif Al Gergawi, General Manager of Dubai TV (left of picture) reveals plans for the rebranding exercise to the media.

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Dubai Media Incorporated (DMI) will rebrand its flagship channel Dubai TV, with the new look coming into play from March 15.

DMI will also be overhauling the station’s programming as it looks to offer contemporary content to a broader audience.
 
“The new look at Dubai TV aims to reflect the channel’s status as a progressive and much-admired media platform for local, regional and international viewers,” said Abdullatif Al Gergawi, General Manager of Dubai TV.
 
“In addition, it will strengthen its position as a leading provider of quality programmes,” he added.
 
“We will continue our commitment to offer our viewers the best-ever television viewing experience, as we strive hard to cater to the demands of a discerning audience with our offering.”
 
Dubai TV holds the credit of being the first pan-Arab channel in the region to telecast its programming via satellite to Europe and North America.
 
The station is the latest in a line of regional channels to undergo an image overhaul. The Abu Dhabi Media Company rebranded all of its channels to follow a common theme in late 2008. FTA network MBC has gained a strong reputation for its branding exercises with channels such as MBC Action developed to cater for specific market segments.

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