Imagine launches new unit and hires senior execs

Imagine Communications Labs will help firms test proof of concepts
Peter Riordan will head up Imagine Communications Labs.
Peter Riordan will head up Imagine Communications Labs.


RELATED: IP to drive consolidation in broadcast tech sector, says Imagine CEO

Imagine Communications has launched a new unit to help customers and partners test proof of concepts (POCs) and validate complex workflow integrations, including interoperability.

Imagine Communications described the new unit, which is called Imagine Communications Labs, as an advanced service offering designed to provide media companies with hands-on experience working in IP and all types (public, private and hybrid) of cloud environments. The unit will reduce the time it takes to validate, integrate and deploy next-generation technology solutions.

The unit will be led by Peter Riordan, an industry veteran who recently joined Imagine Communications from Encompass Digital Media.

Riordan has made significant contributions to the media industry over the past two decades as part of technology teams at HBO, Discovery Communications and Encompass. Riordan will be responsible for implementing best practices and managing next-generation engagements, including Alliance for IP Media Solutions (AIMS) partner interoperability testing on a global basis.

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Key appointments

Imagine Communications has also promoted Ajay Kapoor to lead its Global Services unit. Kapoor, formerly the head of Avaya’s professional services organisation, joined Imagine Communications in 2014. Kapoor will oversee a team of more than 200 support engineers and analysts in 30 countries.

Imagine Communications has also promoted Sarah Foss to the position of chief product officer (CPO) for the company’s advertising management solutions (AMS) portfolio. In the newly created position, Foss will report to Imagine CEO Charlie Vogt and assume overall strategic responsibility for the global development and direction of Imagine’s ad management product portfolio.

Recent appointments also include the promotion of Chris Sjerven to vice president of operations. Sjerven, who will also report to Vogt, has more than 20 years of global manufacturing and supply chain experience. Prior to joining Imagine, Sjerven was with Flextronics, a $28 billion contract manufacturer. He has also held positions at Advanced Energy, Nexergy and Cornice, accumulating expertise in the data storage, power management and semiconductor capital equipment business sectors.

Leonardo Emilo Gañán will lead the company’s CALA sales region. With more than 30 years of sales and executive management experience in the CALA region, Gañán brings a wealth of technology knowledge and client-facing relationships to Imagine Communications. Over his career serving the CALA region, Gañán has held leadership positions at Grass Valley, Textronix, Thomson Broadcast and Quantel.

“After spending much of the past few years focused on the fulfilment of our strategic vision, Imagine Communications is now expanding its focus by providing our customers with industry-leading expertise and support to fully modernise their infrastructure and advance the revenue-generating capabilities of their businesses,” said Charlie Vogt, CEO of Imagine Communications. “Imagine is sending a clear and resounding message to our customers that we will continue to invest in technology innovation and in the support resources required to provide exceptional customer service.”

Vogt added, “Extensive research & development investments and timely acquisitions over the past few years have positioned Imagine Communications to lead and navigate our industry through an unprecedented era of change. We are fully committed to the technology and services required to support today’s revenue and operational infrastructure and are working closely with our customers to help them begin to realise the future of television today.”


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