The Hong Kong Trade Development Council (HKTDC) is encouraging local buyers to attend the spring 2009 addition of the Hong Kong Lighting Fair by offering subsidised travel to lighting industry professionals.
HKTDC offers subsidies to lure Middle East buyers
The Hong Kong Trade Development Council (HKTDC) is providing financial incentives to local buyers to attend the spring 2009 addition of the Hong Kong Lighting Fair.
16 March 2009
The incentives are part of a $15.4 million assistance package launched by the HKTDC to encourage the continuation of strong trade ties between Hong Kong and MENA nations, during the global economic downturn.
Of the total sum, approximately $10 million will be used to encourage international buyers to attend local trade events, while the remaining amount will be used to subsidise Hong Kong’s local exhibitors.
The spring addition of the Hong Kong Lighting Fair will be staged from April 16-19.
The previous installment of the event, which was held in October 2008, attracted more than 1,500 exhibitors from across the world, and more than 28,000 buyers, according to organisers.
Cathy Yip, manager of visitor promotions and exhibitions for HKTDC, is currently on a whirlwind tour of the MENA region to encourage local involvement in the fair.
“We are looking to attract buyers from emerging markets, such as those in the MENA region, to attend the lighting fair by offering subsidised accommodation and flights,” she announced.
“We want to attract buyers from the markets of Saudi Arabia, the UAE, Qatar, Bahrain, Egypt, Morocco, Tunisia and Lebanon.”
Yip said that continued growth in the professional lighting industry had prompted the creation of a spring edition of the Hong Kong Lighting Fair.
“The Hong Kong Lighting Fair was previously run as a section of the Hong Kong Electronics Fair, however, due to the high demand for an independent event it has become a stand alone exhibition.”
Organisers said that large MENA companies which have not had a presence at HKTDC sponsored exhibitions in the past would have all expenses paid during trips to Hong Kong, and would be offered significant business networking opportunities during the exhibition.