Some 54% of free-to-air Arab satellite channels have an online presence according to new research from Jordan-based Arab Advisors Group.
The research firm examined 821 fully operational FTA satellite TV channels targeting the Arab World during September and October 2016 and found that 442 channels (representing 53.8% of the sample), had an online presence.
The Arab Advisors Group analysis revealed that the majority of channels with an online presence have enhanced portals that include a wide range of advanced interactive services, such as: online advertising, forums and online shopping, search engines.
“The results show that a majority of the 430 channels that have online presence lean more towards an enhanced online presence. Furthermore, 31.7% of channels with an online presence generate online revenues from their supporting online presence through methods that include online advertisement and online shopping, among others” Ms. Hiba Al Atiyat, Arab Advisors Senior Research Analyst wrote in the report.
“Almost 68.1% of the satellite channels have online presence for promotional purposes only and do not aim at generating online revenues. 31% of the channels that have online revenue generating features have an enhanced online presence.” Ms. Hiba Al Atiyat added.
The report includes analysis and categorization of the online presence of 621 FTA satellite TV channels broadcasting on Arabsat, Nilesat, Noorsat and Yahlive satellite systems.