Discovery Communications is using Signiant’s Flight solution for accelerated delivery of program content to the cloud via its global media asset submission platform, the Producer’s Portal.
The new system allows content creators to ingest media assets directly into cloud object storage rather than physically shipping data tapes, which reduces delivery time from several days to just a few hours.
Discovery Communications is a global media company that provides content across pay-TV and free-to-air platforms in more than 220 countries and territories, sourcing its programming from an international network of producers. The company’s technical leadership is moving aggressively toward the use of cloud technology, citing the significant benefits that the media and entertainment industry can derive from the elasticity and scalability of the cloud.
“At Discovery, we are focused on speed of delivery as we move content around the globe to our billions of subscribers. Our focus on speed remains front and center in the transition to the cloud as we look to increase flexibility and efficiency,” said Josh Derby, VP of technology development and strategy, Discovery Communications. “We rely on Signiant to transfer our content reliably, quickly, and securely as it moves through our global content supply chain.”
Discovery’s Producer’s Portal provides content submission services to its global network of more than 600 production partners, allowing them to send finished programs and all associated elements to cloud object storage over any Internet connection.
The system, which was built by Discovery’s in-house developers, provides end-to-end functionality that includes file delivery as well as automatic check-in of the assets to Discovery’s MAM. Producers interact with the application via a browser-based interface, initiating high-speed transfers between a lightweight Signiant software client at the producer’s facility and Signiant-managed infrastructure in the cloud.
“Discovery’s initiative demonstrates how forward-thinking media companies are embracing the cloud to drive efficiency and cost-effectiveness in their operations,” said Ian Hamilton, CTO at Signiant. “By taking advantage of Signiant Flight’s cloud-native approach to high-speed transfer, they can harness the power of the cloud to make program submission—and various other downstream cloud processes—more accurate and timely.”