launches content hub content hub creates new revenues for MENA broadcasters
Pierre El Daher
Pierre El Daher


 Following on from two successful Leaders’ Summits during 2016, launches its content hub, empowering regional broadcasters to monetise their programming libraries with regional and international buyers.

The hub at DISCOP Dubai will host content from top tier broadcasters such as LBC International, Spacetoon, Al Hayat, Al Aan TV, Ro’ya, Al Kahera Wal Nas, Ajman TV, CNBC Arabia and Rotana Group. Audience-grabbing new drama such as LBCI’s “Amelia”, household names such as Al Hayat’s "Ramez Around the World", insightful factual content such as CNBC Arabia's "Between Numbers" and classic kids shows such as Spacetoon’s "Masha & The Bear" are amongst the hundreds of titles that buyers will be able to find at the hub.

Pierre El Daher, Chairman of LBC International commented: “We are delighted to be working with developing new opportunities for our content. LBC has amassed an exceptional library, and DISCOP provides the perfect stage to showcase it to the global content industry.”

The content featured at the hub will also be available for programme buyers around the world to browse online at Rights owners from the Arab world will now be able to market their
programming to the global content industry through this new B2B content trading portal.

“There is a wealth of great content in the region, and the potential for business is considerable, especially when you consider the number of new content platforms launching around the world”, said Nick Grande, MD of ChannelSculptor and founder of, “but the regional TV industry spans over 20 countries, so coordination and cooperation is a big challenge. will help broadcasters and content owners to have a clearer message and louder voice”.

The hub will be located at stands 115-118 at DISCOP Dubai and online at

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