Arab youth channel launches with global ambitions

A new Egypt-based television channel catering to Arab youth has launched across Europe and the Middle East, with plans to broadcast globally in the future.
4Shbab hopes to address misconceptions about Arab culture in the West.
4Shbab hopes to address misconceptions about Arab culture in the West.

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A new Egypt-based television channel catering to Arab youth has launched across Europe and the Middle East, with plans to broadcast globally in the future. 

The new channel, 4Shbab, is being carried on the Eurobird2, Eurobird 9A and Atlantic Bird 4 satellites and will be broadcast locally on the Arabsat and Nilesat networks.
 
Plans to bring the channel to the US, Australia and the Far East by 2010 have also been discussed.
 
Programming will include music clips, drama series and talkshows focusing on the issues facing Arab youth.
 
Both English and Arabic language content will be broadcasted by the channel, with the aim of promoting and strengthening Islamic values, and breaking down misconceptions of Arab culture in the West.
 
“Our channel is the new tune of Islam. It is promoting dialogue and seeking to remove negative stereotypes of Islam and the Arabs," said Ahmad Abu Haiba, managing director of 4Shbab.

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