Saudi Arabia will be the next GCC territory to benefit from online advertising monitoring, according to service provider Out-n-out Online Experts (OOX).
Web ad monitoring service to launch in KSA
KSA is set to benefit from a new advertising monitoring service.
18 March 2009
Competitive online advertising monitoring, which allows advertisers and media alike to maximise the use of online ad space, is currently only available in the UAE, however the service will soon be expanded to other markets across the Middle East, beginning with Saudi Arabia.
“We began with the UAE as it has the largest share of online ad spend in the region at present,” said Fouad Bedran, co-managing director, OOX.
“Saudi has the biggest online population, but a lower average online ad spend per capita. This means that in the future it is going to be the big growth market,” he commented.
OOX, which counts MBC, BBC World and OMD Digital among its clients, plans to have the Saudi edition of its live online advertising database operational in Q4 of 2009.
“Between the UAE and Saudi Arabia, we will be accounting for 80 percent of all the online advertising spend in the GCC.”
Beyond this, Bedran revealed the next territory that OOX moves into will be selected by its existing client base.
“At the end of this month we will be elevating our existing customers to the status of support clients. They will receive a preferential rate for the KSA service and will have a say in where we launch the service to next,” said Bedran.
The Middle East online advertising market is estimated to be worth US$70 million pa, which represents just 1 percent of the region’s total advertising spend. However it is the fastest growing medium in the region, increasing at a rate of around 30 percent pa.