OSN launches aggressive new prices and packages

Pricing strategy aims to expand OSN's appeal and take on competitors
Martin Stewart announcing OSN's new packages.
Martin Stewart announcing OSN's new packages.

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OSN today unveiled aggressive new pricing and packages designed to expand the appeal of the Dubai-based pay-TV operator to a wider demographic.

The company launched its ‘new prices, new packs, new OSN’ strategy today after some six months of market research, the company’s CEO, Martin Stewart said during a press conference. As part of the research, 40,000 households across the region were surveyed to find out what they wanted. Stewart said that the results indicated that customers wanted greater choice, flexibility and value.

With prices starting from just AED/SAR 79, the company is offering customers a choice of new sports, movies and entertainment packs that allow customers to create their own mix, giving them greater control of what they want to watch and how much they pay.

OSN has streamlined the world of content it provides into convenient, easy-to-navigate packs that put customers in charge of their entertainment experience. From movies and sports, to series in Arabic, English, Tagalog and South Asian languages, new OSN opens doors to all the best content available at great value.

Since taking charge in August 2016, Martin has prioritised the company’s core values of putting customers first, offering unrivalled content and unbeatable value.

Stewart said: “OSN’s ambition is to offer entertainment everywhere, for everyone, at a price that suits every pocket. We’ve listened to our customers and we’re delivering what they want, how they want it. Relevant, exclusive and affordable, our new prices and new packs will put the world of OSN – exclusive content and an unmatched viewing experience - within the reach of all. That is our mission and ambition, and we are committed to delivering on it.

“Television viewing habits have changed and with the new packs, customers can customise what they want to watch, paying only for their packages of choice. This is just the first step in an exciting journey ahead with a number of further initiatives this year as new OSN.”

 

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