Zain and iflix launch joint venture

Iflix aims to shake-up Middle East market with budget VoD offering
L to R: Scott Gegenheimer, Bader Al Kharafi, Patrick Grove and Mark Britt during the press conference
L to R: Scott Gegenheimer, Bader Al Kharafi, Patrick Grove and Mark Britt during the press conference

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Telecom operator, Zain and VOD streaming service, iflix have established a joint venture called iflix Arabia to bring iflix’s service to the Middle East and North Africa (MENA).

iflix Arabia will be headquartered in Dubai and trade commercially as iflix, adding Zain’s territories of operation to iflix’s global footprint, including Kuwait, Bahrain, Iraq, Jordan, Lebanon, Saudi Arabia and Sudan, with the potential to further extend into additional regional markets.

The commercial launch of iflix’s internet TV service across the MENA region is planned for the second quarter of 2017, at which time iflix Arabia will offer consumers across the region and Zain mobile customers its extensive range of TV shows and movies. In addition to having the best of Hollywood, Bollywood, regional and local programmes, as well as over 2,000 episodes of children’s content, the service will additionally offer an extensive collection of Arabic shows and movies with iflix Arabia planning to introduce exclusive Arabic content series.

Having first launched its service in May 2015, iflix established in the Asian region, rolling out its service to nine markets in less than two years, acquiring over 4 million members over the period. iflix Arabia will capitalise on the MENA’s large youth population, rapidly growing internet and smartphone penetration, and huge appetite for digital content and entertainment.

Scott Gegenheimer, group CEO, Zain, said: “iflix has done an exceptional job in spearheading the entertainment revolution in Asia and truly has an industry leading product. What distinguishes iflix is its constant innovation and commitment to offering its customers an exceptional and entertaining digital experience, which is at the heart of what Zain stands for. We look forward to bring our 47m customers and regional mobile operations into the iflix footprint.”

Co-founder and group CEO, iflix, Mark Britt, said: “Zain is a true pioneer in innovation with a deep understanding of the culture and evolution of digital businesses. This collaboration represents an exciting step in iflix’s growth story as we launch in the MENA region with a partner who shares our vision and commitment to deliver an outstanding service and create awesome experiences for our customers.”

John-Paul McKerlie, CEO of iflix Arabia added: “The teaming of Zain and iflix has empowered both businesses with the capacity to offer customers the most incredible content services. A great mix of local and international catalogues will reach audiences using Zain’s leading networks, guaranteeing the best speeds for streaming and user experience, bringing even more content to customers and enhancing their viewing experience. We are very excited about the launch and what it means for our customers and shareholders in the future.”
 

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