Paul Wallis joins Deluxe as Middle East MD

Wallis joins Deluxe from Imagine Communications
Paul Wallis
Paul Wallis


Deluxe Entertainment Services Group (Deluxe) has hired Paul Wallis as its managing director for the Middle East and senior vice president of Deluxe’s Media Cloud.

As one of the fastest-growing online markets and with IPTV growing faster than the global average, the Middle East region is a key focus for Deluxe.

With a distinguished career in broadcast and telecommunications, Wallis is a respected figure in the region. He joins Deluxe from Imagine Communications where he was sales director for the Middle East and Africa. He managed the transition from Harris Broadcast and was instrumental in developing and securing next generation IP and cloud business for broadcasters in the region.

Prior to this role, Wallis held sales director positions for systems integrators in the UAE and UK, including Media Group International, and spent 18 years with Sony Professional Europe where he was responsible for regional sales teams and led corporate sales training initiatives across Sony’s portfolio from AVIT, media and broadcast to healthcare and retail.

Simon McGrath, senior vice president, Deluxe Entertainment Services EMEA, said: “The Middle East region is incredibly important to Deluxe, where we have been present for some time and continue to win major projects with leading broadcasters and operators. We understand local presence is the best way to support and understand customer requirements. Having our best people in local markets is essential for common business growth. We very much look forward to this year’s CABSAT with Paul leading our team.”

Wallis said: “The television industry is undergoing huge changes as we move from traditional proprietary broadcast hardware to software-defined, cloud based systems. Customers are increasingly looking for more flexible commercial and managed business models. Because of its breadth of resources and international footprint, Deluxe is the one major service provider that is able to take on these changes and help clients realize the new opportunities that they bring. I am looking forward to working with broadcasters, telcos and delivery networks in the Middle East to implement managed solutions and models that utilise Deluxe’s cutting edge technology.”


Most Popular

Editor's Choice

Big-3 SVOD Original Content Spending to Triple by 2022
According to a new report, the Big-3 SVOD players – Netflix, Hulu, and Amazon Prime Video will triple their content budgets from licensed content to originals, to spend $10 billion annually by 2022.
Interview with Khulud Abu Homos, CEO Arab Format Lab
Interview with Khulud Abu Homos, CEO Arab Format Lab, about the need for creating new Arabic content formats and content with an international appeal.
The digital world — an opportunity, not a threat, for broadcasters
Opinion on Digital Transformation by Brian Morris, Vice President and General Manager of Global Media & Entertainment Services, Tata Communications

Don't Miss a Story

You may also like

CEO of Saudi Arabia Measurement Company opens DISCOP Dubai with keynote address
Saudi Arabia has announced a commitment to invest $64 billion in support of the entertainment sector as part of Vision 2030. Dr. Riyadh Najm, CEO of the Saudi Media Measurement Company spoke about what Saudi viewers actually watch.
Image Nation invests in Stuart Ford's AGC studios
Stuart Ford, founder of independent film and television company IM Global has launched a new international film and television production and licensing company, AGC Studios. Image Nation Abu Dhabi is one of three initial key strategic investors backing the new company.
FAANG will drive TV rights inflation
The cash rich tech giants of Facebook, Amazon, Apple, Netflix and Google (FAANG) are starting to put a huge amount of pressure on traditional FTA and pay-TV operators in the race for exclusive content rights.
Nagra says PayTV and OTT will be synonymous in 2018
Embracing convergence, understanding the user experience, leveraging data analytics and AI, a proactive fight against piracy and implementing new business models are NAGRA’s top five trends to watch in 2018.