NexGuard, a Kudelski Group company, has announced to demonstrate its forensic watermarking technology, which enables the tracking of pirates and protects revenues, at CABSAT 2017.
The rapidly evolving pay TV market in the MENA, is forecasted to reach $4 billion by 2021. However, piracy results in $750 million in lost revenue every year according to the IDC “Piracy in the Middle East and Africa” report.
To help the Middle Eastern content industry better tackle the piracy challenge, NexGuard will demonstrate how its forensic watermarking technology pinpoints the source of any illicit leak. The demonstrations will focus on Pay TV and OTT streaming, the two high-growth areas in the region.
NexGuard technology enables each device to embed a unique watermark for any video aiming at the premium live and VOD content delivered to Set-Tops, Smart TVs and other video players. This is the only proven means of tracing illicit re-distribution back to a specific account. NexGuard’s solution for Pay TV is deployed in 20 million devices worldwide, and compatible with VOD and live services delivered via satellite, cable or IPTV.
NexGuard Streaming adds a unique session-based identifier to the stream, when content is streamed to a customer-owned device such as a tablet, PC or mobile phone. Hence making it possible to trace content that has been captured or re-streamed back to the original session.
Chrys Poulain, sales director at NexGuard, said: “The MENA region will be an area of key growth over the coming years as the Pay TV market gains momentum, particularly in the Gulf states. However, as a number of major players continue to invest in the region, it is apparent that Pay TV operators need to implement solutions that safeguard their premium content. Having opened our Dubai office in 2015, we have acquired a thorough understanding of the local market which enables us to support content providers and operators throughout the region.”
Used for more than 10 years by Hollywood studios to help track pirates, NexGuard forensic watermarking has been recognised by a Technology and Engineering Emmy award in 2016, demonstrating the central role played by the solution. Following the publication of the MovieLabs specifications for Enhanced Content Protection, the studios are also making forensic watermarking a key security requirement for any operator providing early release or UHD/4K content, which several operators in the Middle East already offer or are planning to introduce in the near future. AMC Networks and ZEE TV have also recently deployed NexGuard forensic watermarking being conscious of the importance of deterring piracy.