RCS, a broadcast software company, has opened a permanent local base in Dubai, to serve the Middle East and North Africa (MENA).
In charge of RCS MENA is Baher Al Zaher, who heads up the local sales, project management and support effort, based at Jumeirah Lake Towers.
Zaher said: “RCS prides itself on great service; by opening our new base here in the Emirates, we are even closer to our esteemed customers in the region.”
Mike Powell, senior vice president, International Operations, RCS, added: “Our new base in Dubai marks our twentieth wholly-owned office outside the United States. Together with our four offices in the US, we now serve customers in 114 countries.
“Speaking about the Emirates in particular, we are honoured to be working with some of the smartest, most advanced radio companies on the planet. We’re truly proud to be a part of their success stories.”
At CABSAT, RCS will showcase what the team unofficially refers to as their “Twenty-first century product suite”: Zetta automation, GSelector scheduling, Aquira commercial traffic and RCS News.
Zaher explained: “We emphasise the 21st century nature of our four cornerstone products because we’re the only broadcast software company where every single offering has been produced from scratch in this century, not the last century.”