Discovery Networks expands partnership with du

Combine forces to deliver an enhanced on-screen viewing experience
Amanda Turnbull
Amanda Turnbull


UAE-based telecommunications service provider, du, has delivered new developments to Discovery Networks channels DKids, DLife and DMAX to enhance its on-screen viewing experience.

Following the August 2016 launch of DKids, DLife, and DMAX, which are currently broadcasted from du’s teleport facility in the UAE, Discovery has continued to work closely with du to further develop its playout solution. The development process was completed on 15 March.

Amanda Turnbull, VP & country manager, Discovery Networks MENA, said: “We are pleased to be offering even more value to our local fans with an improved playout operation for DKids, DLife and DMAX in partnership with du.

“These changes will allow for a more holistic viewing experience, bringing the channels to life through the addition of continuity voice-over, optional subtitles and on-screen graphics. From an operational perspective, the new system also brings du into line with Discovery's global third-party playout providers and paves the way for potential further playout opportunities in the region.”

Fahad Al Hassawi, chief commercial officer, du, added: “Through our partnership with Discovery, we have managed to combine their global expertise with our technical capabilities to up-weigh our playout operations, working with industry-leading vendors to develop a compelling and innovative system to meet Discovery’s needs. We are delighted to further strengthen our relationship with Discovery and deliver a valuable on-air proposition for DKids, DLife and DMAX viewers.”

Two of the most significant deliverables of the new and improved system are DVB subtitles and automated continuity. Audiences now have the option to turn subtitles on or off, putting them in control of their viewing experience, while the launch of automated continuity will give each channel a distinct voice for the first time, one which directly connects to the audience.

Other technological additions include full screen menus, end credit squeezes and in-programme messaging, which will allow Discovery to keep audiences informed, help them navigate the channels and ensure they never miss out on upcoming programmes.

DKids, DLife and DMAX are the latest channels from Discovery Networks, available exclusively on the beIN platform, showcasing an entertaining mixture of children’s, lifestyle and fact-based programming, thoughtfully curated for the entire family and all presented in HD.


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