A new social networking site which allows users to download music and videos will launch in Bahrain this week.
Aimed mainly at Arab audiences, UrFilez will be rolled out across the Middle East over the next three months, and then into African and Asian markets such as Nigeria and India.
It is being dubbed an iTunes meets Facebook for the Middle East, and aims to exploit the rapidly growing cellular and broadband service markets across the region.
Founder Hassan Miah, a Detroit born technology entrepreneur who previously ran the new media department at Hollywood’s largest talent agency, Creative Artists Agency, hopes the service will attract as many as 500,000 users by the end of the year.
Customers, who will be able to download and pay for content using their mobile phones, will initially have access to 40,000 Arabic songs including hits from top selling Middle Eastern artists such as Egyptian singer Amr Diab and Lebanese pop star Nancy Ajram.
The site will also feature a ‘virtual’ record label to sign and develop artists through UrFilez.
Songs will cost $0.99 and music videos, when they become available in May, will be priced between $2 to $3.
Miah said that if UrFilez reaches it target audience of 500,000 users by the end of the year, he expects sales to hit $10m in the first 12 months.
It launches in Saudi Arabia and the UAE in June.