Abu Dhabi Media (ADM) has announced the official launch of Radio 1 and Radio 2 stations, part of the Abu Dhabi Radio Network, bringing the total number of stations under its umbrella to eight.
The new launch, which brings ADM’s number of brands up to 27, underscores the corporation’s plans to expand its English-language radio stations.
Radio 1 launched on 100.5 FM in Abu Dhabi and on 104.41 FM in Dubai. While Radio 2 started airing on 106FM in Abu Dhabi and on 99.3 FM in Dubai.
ADM revealed that Radio 1 has been transformed to specialise in delivering music content that targets 18-30 year olds; while Radio 2 will broadcast content catering to 30-45 year olds.
H.E. Mohamed Ebraheem Al Mahmood, chairman and managing director at ADM said: “The official launch of Radio 1 and Radio 2 under Abu Dhabi Media underscores our strategic efforts to create tangible change in media content at Abu Dhabi Media, and diversify the media brands under its umbrella.”
Al Mahmood added: “The addition of Radio 1 and Radio 2 reaffirms our continuous commitment to enhancing Abu Dhabi Media as a comprehensive and diverse media platform. It also highlights our ongoing efforts to further advance the media sector in the UAE and the region by supporting all traditional and modern media.”
H.E Dr. Ali bin Tamim, director general, ADM said: "Since its establishment, Abu Dhabi Media has worked tirelessly to build a broad audience base through our 27 diverse brands and distinguish a strong media presence not only in the UAE but also across the Middle East.
“Radio 1 and Radio 2 represent a new phase in Abu Dhabi Media’s journey aimed at reaching a more diverse radio audience with a new cultural perspective that imitates the lifestyle of listeners, seeking to provide content that is compatible with their interests taking into account age range and varied cultural backgrounds.”
Both stations offer six main programmes that will air around the clock.
Radio 1 will air programmes like Breakfast Show from 6-10am; Fresh and First, from Sunday to Thursday, 10am-3pm and Drive from 3-7pm.
Radio 2 will air Morning Show, The Breeze from 10am-3pm and Drive Time from 3-7pm.