A subsidiary of Elan Entertainment Group, the largest operator of cinemas across the GCC, has launched a film equity brand called Novo Pictures with a focus on English language films, the company announced on Tuesday.
Novo Pictures was launched by Dubai-based Gulf Film, a subsidiary of Doha's Elan.
The launch is intended to cement Gulf Film’s position as a regional leader in the global film industry, the company said. It will mean the group covers the entire film supply chain with production by Novo Pictures, Distribution via Gulf Film and screening by Novo Cinemas.
Also on Tuesday, Novo Pictures announced its first film venture, Valerian and the City of a Thousand Planets, written and directed by Luc Besson.
Production of the $180 million film is underway at present in collaboration with EuropaCorp, the company said.
Selim El Azar, CEO of Gulf Film, said: “Gulf Film has dominated the regional film market in the Middle East since its inception in 1989.
“Our passion for film, commitment to the industry and our expertise have culminated in our inevitable evolution as a film production entity.”