SAM to introduce VIBE at NAB

A solution for delivering news content to social media, web and TV
SAM VIBE allows input from any device to reach multiple destinations first.
SAM VIBE allows input from any device to reach multiple destinations first.


Snell Advanced Media (SAM) has announced the launch of SAM VIBE, its new real-time news and sports production solution.

User-generated news content is now part of the production fabric, and SAM VIBE allows input from any device to reach multiple destinations first.

Neil Maycock, EVP and general manager, media software solutions at SAM, said: “In the past decade mobile devices, such as smartphones and tablets, have revolutionised the way consumers view content. Watching TV, especially news and sports, has evolved from a fixed pastime into an on-the-go, mobile occurrence where consumers are in control.

“The challenge for content providers is to meet this demand for content anywhere while keeping quality at a premium. SAM VIBE facilitates this by offering a flexible, cost-effective system that delivers a tightly integrated single platform approach to creating and distributing content rapidly so that it reaches every screen first. This is truly a modern platform for efficient news delivery.”

The SAM VIBE real-time production solution is a scalable combination of media storage, production tools, and a fully customisable workflow engine. The solution utilises standard IT storage and SAM’s sQ servers and is governed by the VIBE Core, a unified orchestration layer, which manages and controls media wherever it resides. All content is stored and maintained in its original format. Packaging and delivery is fully automated for consistent, high-quality output.

SAM VIBE offers three types of user interfaces- creative applications, browser-based editing and PAM (production asset management) tools.

Creative applications is a choice of SAM’s Rio editor or Adobe Premiere. Browser-based editing is the SAM Go! editor for use in the studio or anywhere with an Internet connection. PAM (production asset management) tools includes ingest, media management and publishing control.

Maycock adds, “We built SAM VIBE for the speed of the web and based on the technology of the web so that it delivers a unique combination of high production value and editorial intelligence. With this breakthrough solution, our customers get a unified system that places any content in front of their audience rapidly and reliably anytime and anywhere.”

The solution is to be demonstrated on SAM’s NAB booth SL1805.


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