PMC chooses Yahlive at 52.5° East for its technical expertise and success in Farsi-speaking market
North Telecom will be broadcasting PMC Music exclusively via Yahlive over Yahsat Al Yah1 satellite. The free-to-air music channel, which targets Farsi, Afghan and Kurdish communities in South West Asia and the Middle East regions, is being broadcast by Yahlive’s East beam, a hotspot available to more than 140 million viewers in the region.
Mehrdad Esmaeel Kia, PMC’s CEO, said: “We work closely with Yahlive to serve the Farsi-speaking community and provide truly differentiated and compelling viewing content. As well as offering technical excellence and uninterrupted service, this is an area in which Yahlive has proven to be especially effective and highly successful. With Yahlive’s extensive reach in Farsi-speaking markets, they are the natural fit to exclusively broadcast the well-loved PMC Music Channel.”
PMC Music complements Yahlive’s existing bouquet of other Farsi TV channels including BBC Persian, GEM TV, and many more. Yahlive broadcasts more than 125 Farsi channels, of which 102 are exclusive to its bouquet. The satellite broadcasting company is rated the most popular satellite broadcast provider for Farsi-speaking viewers across the Middle East and South-West Asia by Ipsos Connect, reaching over 51 million Farsi speakers across the greater Middle East.
Ammar Baranbo, Yahlive’s chief operating officer, said: “We are delighted that North Telecom has chosen to broadcast PMC Music exclusively on Yahlive. We enjoy an impressive retention rate of 88% across Farsi-speaking communities, which are found in multiple markets including Tajikistan, Afghanistan, Kurdistan, and the UAE. This figure is the highest in the industry, and is directly linked to our efforts to deliver premium content that people enjoy viewing regularly. The reliability of our broadcast also works in our favour as does our customer focus.”
Yahlive delivers a selective choice of premium television channels through its free-to-air platform and has become the market leader for Farsi-speaking audiences in the Middle East and South West Asia. Headquartered in the United Arab Emirates, Yahlive was launched in 2011 as a joint venture between Yahsat, a pioneering UAE-based satellite operator, and the world leading satellite operator, SES. Yahlive operates a leading-edge network to broadcast free-to-air high-quality satellite television and positively impacts the lives of its viewers by remaining connected through language and content.