SBC rolls out future-proof network

Saudi broadcaster working with STC, ACES and Net Insight
Dr. Tarig M. Enaya, STC’s senior VP of enterprise.
Dr. Tarig M. Enaya, STC’s senior VP of enterprise.

Share

Saudi Broadcasting Corporation is deploying a high capacity nationwide broadcast media network.

The Saudi Arabian broadcaster is working with telecom operator STC and Swedish broadcast technology company, Net Insight, on the project. Advanced Communication and Electronics Systems (ACES), Net Insight Saudi Arabian partner, is deploying the network for SBC.

The network from Net Insight will utilise STC’s underlying Multiprotocol Label Switching (MPLS) infrastructure and provide a modern broadcast media network, where any broadcast media service, transported in any video or audio encoding, can be set up quickly and between sites, enabling SBC to create new and efficient workflows.

The new broadcast media network also helps to meet SBC’s need for higher video quality, through Net Insight’s industry leading, low latency JPEG2000 compression for production and contribution feeds, while MPEG will be used for distribution feeds.

The network will initially be deployed for high-definition content, however it has the capability to scale up to 4K and 8K in the future. For digital audio interconnection, the network supports the AES/EBU and MADI standards. An integral part of the contracted solution is a complete range of professional services providing expertise in planning, designing and implementing the high quality network.

“This is a market making application of technology and will change the way broadcasters cover live events and the broadcast media engineering sector in general. Essentially, our network is almost everywhere, meaning that SBC or any broadcaster who has an agreement with them can generate a live feed from anywhere in the country. Separately, this also means that broadcast media signals will be ingested IP first from their source, meaning TV audiences will have access to amazing new viewing experiences,” said Dr. Tarig M. Enaya, STC’s senior VP of enterprise.

 “Our impact and presence in the Middle-East and across a number of other geographies across the world is growing,” said Fredrik Tumegård, CEO of Net Insight. “Partnerships and deployments such as the STC implementation shine a strong light on the pathway for telcos in the region to migrate further towards a more agile, on-demand, infrastructure that the entire broadcasting world is moving towards, where network capacity can be booked and services can provisioned instantly and automatically. This is the first stage in that journey.”

The implementation is carried out through local network engineering company ACES, Net Insight’s partner in Saudi Arabia, supported by Net Insight’s professional services team. ACES is also providing managed services of the new network.

“STC’s network is now more robust and provides far greater flexibility in delivering high quality media at both a lower cost and in a reliable manner, which are key goals for the company,” said Dr. Akram Aburas, CEO of ACES.

Deliveries were made and revenues were taken in the second and third quarter of 2016.

 

 

Most Popular

Editor's Choice

Interview with Mohamed Hefzy
Mohamed Hefzy is fighting the good fight for Arab cinema. His company Film Clinic has played a prominent role in the revival of a new wave of Arab Cinema
Interview with Kaswara Alkhatib
Kaswara AlKhatib speaks with Digital Studio about UTurn Entertainment's journey from a production house to a multi platform network to creating a media incubator for digital content creators.
The future of internet content in 2018
Mark Weeks, MD of EMEA of Akamai Technologies, looks at how technology will be enhancing our consumption this year

Don't Miss a Story

You may also like

iflix works with Bitmovin to deliver high quality service in Middle East
ifix will use Bitmovin encoding to enable the delivery of TV shows, movies and sport in high definition video over low bandwidth mobile networks across the Middle East, Africa and Asia Pacific.
Intelsat and STN sign deal to distribute Middle East content in North America
STN is utilising the power of the Intelsat’s Galaxy 19 video neighbourhood to reliably distribute premium programming and deliver regionalised content from the Middle East to millions of homes across North America.
Streaming video expert Bitmovin raises $30 million to expand global customer base
Bitmovin has raised $30 million in Series B funding, led by Highland Europe with participation from existing investors Atomico, Constantia New Business, Dawn Capital and YCombinator, bringing total investment in Bitmovin to $43 million.
The Switch connects to Middle East news agency
Customers of The Switch now able to access Middle East at the touch of a button via its partnership with New TR news agency