Panasonic names new MD for MEA

Soejima has eight years at the helm of Panasonic's Europe operations
Hiroki (Harris) Soejima, managing director, PMMAF.
Hiroki (Harris) Soejima, managing director, PMMAF.


Panasonic Marketing Middle East & Africa has announced the appointment of Hiroki (Harris) Soejima as its new managing director for the MEA region. Soejima who took charge effective April 2nd 2017.

With an association of more than 33 years with the brand, Soejima brings with him rich and varied experience having spent most of his working career outside Japan, especially Europe and Australia.

With almost eight years at the helm of Panasonic Europe operations, Soejima comes with an expertise in conceptualising and implementation of sales and marketing strategies.

Hiroki (Harris) Soejima, managing director, PMMAF, said: “As a brand, we are confident of satisfying the needs of our discerning customers who are keen on high quality products and solutions with our long tail of product line up to meet their everyday needs – be it home or business.

“As the region gears up for mega events- Expo 2020 Dubai & Qatar 2022 FIFA world cup, it is an exciting time to be here and be a part of the region as well as Panasonic’s growth story. In addition, 2018 will be a landmark year for our brand as we will be completing 100 years since our inception” he added.

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