Crystal, a provider of advanced software control systems, has completed the acquisition of Video Design Software, Inc. (VDS), a New York-based broadcast control and graphic data insertion software company. The terms of the transaction were not disclosed.
Crystal will integrate the acquired VDS technology into its monitoring, control and metadata management solutions for video distribution over satellite, cable and internet. The incorporation of VDS technology into Crystal’s expanding OTT/Streaming product line will offer Crystal’s customers the ability to enhance reach, engagement and monetization of their high-value content. VDS has transitioned all operations to Crystal, including sales, marketing, management and support of all its products.
“The VDS Streamliner software is a natural complement to Crystal’s Insight suite of products,” said Roger Franklin, CEO of Crystal. “We will use the company’s graphics and digital asset management control systems to selectively extend our product line. We have been discussing the prospect of a business relationship with VDS for several years, and 2017 was the right time for both parties. We have some exciting things planned for the community both of us serve.”
A key part of the transaction will be the addition of VDS founder and CEO, Larry Mincer, to the Crystal team as Senior Sales Consultant. Larry brings with him 40 years of industry experience, particularly in automation system integration for frame accurate metadata and graphic insertion. During the first half of 2017, Larry will ensure the smooth integration of VDS products into Crystal’s offerings, and transition of operations to Crystal. “Larry brings relationships gained over decades in the industry that will be important to our growing customer base,” Roger added. “We are both passionate about making the OTT streaming evolution possible for our customers and have a common vision based on the vital importance of metadata for the future of video.”
“I’m looking forward to joining Crystal,” said Larry Mincer. “Collaboration on product development offers customers an inclusive approach to automation for content distribution. VDS’s advanced metadata toolset will allow Crystal’s customers to boost audience engagement for both linear and OTT content.”