SAM pushes live sports replay boundaries

SAM's LiveTouch delivers new UHD workflows that have never been possible before
LiveTouch delivers the fastest social media publishing in the market.
LiveTouch delivers the fastest social media publishing in the market.


Snell Advanced Media (SAM) is demonstrating workflows for live 4K/UHD sports replays that have never been possible before at NAB in Las Vegas. The company is demonstrating mixed UHD and HD replay workflows and faster access to more cameras than any other live replay and highlights system on the market. A raft of new LiveTouch features is also being shown at the SAM booth.

Built on a network architecture, LiveTouch UHD is easily scalable to support HD and UHD productions of any size. Integrated editing functionality allows the fastest project sharing between replay and edit in the industry, with no need to move content between applications. A brand-new clip tagging interface allows users to categorise highlights for simple file transfer and search/share options, while new collaboration tools, such as clip pushing, means clips can easily be pushed/pulled between users.

LiveTouch also offers unique integration with tOG Sports Graphics from RT Software, providing access to live analysis tools directly from the panel touchscreen and allowing users to add analysis tools (lines, arrows and player tracking) on live ingest or replays on the LiveTouch server. LiveTouch’s intuitive touch screen panel is quick to learn and easy to use, making highlights selection sure, simple and robust. An all new user interface now offers a refreshed touchscreen for seamless search and retrieval of highlights and replays.

LiveTouch delivers the fastest social media publishing in the market, making it easier than ever; users can publish highlights and replays straight to social media after ingest at the touch of a button. The LiveTouch tablet app allows talent to control server playout via WiFi using a simple control interface.

Neil Maycock, EVP and general manager, media software solutions at SAM, said: “UHD deployments are gaining pace, with a number of UHD sports channels already in place in Europe and the US market beginning to see some real traction. LiveTouch UHD provides ultra-fast turnaround and the flexibility to handle higher resolution files – including multiformat workflows – which is critical in the fast-paced world of live sports broadcast. Multiplatform content delivery is also increasingly important to our customers and the process is vastly simplified and speeded up with LiveTouch.”

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