Sony PSMEA maintains focus on 4K and IP

Regional head of broadcast and media business upbeat on year ahead
Aydin Tolan, Sony PSMEA.
Aydin Tolan, Sony PSMEA.

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Sony Professional Solutions MEA has maintained a focus on 4K, IP solutions and HDR in addition to “being a solutions provider for respective customers” during the past sox-12 months, according to Aydin Tolan, head of broadcast and media sales for the Middle East, head of broadcast and media sales, Sony PSMEA.

In terms of the outlook for the year ahead, Tolan said that it remained too early to make accurate predictions. He added that the confidence level in the region’s broadcast industry had still “not being regained yet.”

However, Tolan appeared optimistic about the overall potential in terms of gaining new business. “There is a big potential from several projects that are being discussed. There will be some significant investments and we believe we will be part of those investments,”

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