Iranian production houses scout for Asian sales

The Asian content market holds great potential for Iranian production houses and broadcasters, according to leading industry representatives.
Iranian actress Faqih Soltani performs a scene during the shooting of Hamid-Reza Houshmand's feature, About Love, in Tehran in 2007.
Iranian actress Faqih Soltani performs a scene during the shooting of Hamid-Reza Houshmand's feature, About Love, in Tehran in 2007.

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The Asian content market is a profitable and under-exploited industry sector according to Iranian representatives at the FILMART expo. 

“This is one of the biggest markets internationally for both buying and selling,” said Changiz Hasani, head of media trade at Islamic Republic of Iran Broadcasting (IRIB). “We are the exclusive sales and acquisition representative for IRIB.”
 
“We have participated here for the last four years and it has proved to be a good market for us.
 
We are here to sell and buy content and have been attending screenings of potential purchases over the course of the show.”
 
Despite the Middle East presence at FILMART, Hasani believes that many more of the region’s content producers should be attending the event.
 
“There should be many more representatives from the Middle East but in reality there are very few. Many people are preparing for the MIPTV market in Cannes, which starts on March 30. It is possible to attend both and in our view this was an opportunity too great to miss.”
 
The IRIB is looking to find buyers for epic TV series Josef the Prophet from buyers in the Far East and beyond.
 
“We have had interest from China, Taiwan, France and the United States. We plan to dub it into English.”
 
Kanoon, an Iranian producer of programming for children and teenagers is also looking to find buyers at FILMART.
 
“We are primarily looking to sell the rights to our content during the show,“ said Maryam Bafekrpour, head of film at Kanoon.
 
“We have already had some interest. China is the most important market because of its sheer size so this is a good opportunity for distributors and producers,” she added.

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