Dance FM attains 40% growth in eight weeks

40% increase in daily listeners, achieved number three position for expats in the country
Dance FM 97.8 combines artists, events, club nights and on-air broadcast for its listeners.
Dance FM 97.8 combines artists, events, club nights and on-air broadcast for its listeners.

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Dance FM, a newly launched UAE dance music station, has announced that it has seen a 40% increase in daily listeners.

The music station has claimed that it is now officially the number three station in its competitive set with 2.8% of expats plus 0.5% of local and Arab expats.

Theo Makris, managing partner for Shock Middle East, the operators of Dance FM 97.8, said: “As a new station in the market, our team works incredibly hard to be at the heart of our community. These buoyant numbers show that there’s an appetite with both advertisers and listeners alike for good quality and truly effective dance music.”

Launched in February 2017 by Theo Makris and Raed Zidan, local businessman, entrepreneur and philanthropist, the station plays accessible dance-influenced music 24 hours a day with live sets from international and local DJs as well as visiting international artists.

Dance FM 97.8 is now the official radio partner of the live stream festivals, Tomorrowland in Belgium and Unite with Tomorrowland Dubai.

 

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