Twitter and Bloomberg Media have announced its collaboration to create a 24/7 breaking news network that will be global, live, social and streaming. The new live streaming news network will combine the vast global editorial and newsgathering capabilities of Bloomberg with the digital power of Twitter. Bloomberg will collaborate with Twitter to provide an unprecedented live experience for video news consumers around the world.
The new network in-development was unveiled on May 1, 2017 at Bloomberg Media's NewFront presentation, following a live interview with Michael R. Bloomberg and Twitter CEO Jack Dorsey.
Set to launch later this year, the streaming channel will feature a mix of user-generated breaking news video from citizens, curated and verified by Bloomberg editors, along with live video and reporting from Bloomberg journalists around the world.
"Today's global news consumer wants and needs more than what's currently available. In an era when most viewers are choosing immediacy over quality in breaking news, traditional media hasn't kept up. With this new network, we are setting out to reinvent the digital breaking news experience,” said Bloomberg Media CEO Justin B. Smith.
“The powerful combination of Bloomberg's high-quality journalism and data-backed objectivity with Twitter's global immediacy, interactivity and reach will create the world's fastest and most credible modern news source.”
John Micklethwait, Bloomberg editor-in-chief, said: "This is a great opportunity to extend our global news gathering capabilities to Twitter's 328 million monthly users. Combining the journalism, data and editorial rigour of Bloomberg with the social content of Twitter will enable us to cover the world in a very new and exciting way."
Anthony Noto, COO of Twitter added: "The stage is set for innovation in news and Bloomberg is taking on that challenge. Twitter's speed and vast global network of content and commentary combined with the high quality, editorial rigour of Bloomberg is a unique and powerful combination. Our collaboration will bring these forces together through live video and the related conversation."
Bloomberg Media is a consumer-facing media organisation of Bloomberg LP, a multi-platform media company for business and finance. Bloomberg Media delivers news across digital, TV, radio, print magazines and live events.