Facebook has announced that it is hiring an extra 3,000 staff to remove violent content like the gruesome killings and suicides broadcast on its video platform, according to an AFP report.
The move ramps up efforts by Facebook to filter content amid growing criticism of the social media giant for allowing the platform to be used to promote violence and hateful activity.
"If we're going to build a safe community, we need to respond quickly," chief executive Mark Zuckerberg was quoted as saying on his Facebook page.
Zuckerberg's announcement came a week after a 20-year-old Thai man broadcast live video on the world's most popular social media platform, showing him killing his baby daughter before committing suicide.
The previous week, a US man dubbed the "Facebook Killer" shot himself to death after three days of a frantic nationwide manhunt.
The murder and a video sparked outrage across the world and renewed scrutiny of the growing number of grisly videos being posted on social media.
Facebook removed the footage hours after the attack. Zuckerberg acknowledged that the world's largest social network had a role to play in stemming the worrisome trend.
The 3,000 new recruits, added over the coming year, will increase by two thirds the size of Facebook's community operations team, which currently numbers 4,500, the report added.