ALTV, the free streaming service recently launched in the MENA, has signed a deal with Roya TV, the Jordanian broadcaster, to exclusively air the broadcaster’s upcoming comedy show, Al Hob! Al Hob! to online audiences.
Al Hob! Al Hob! will exclusively launch the first of its 30 episodes online at ALTV.com on the first day of Ramadan (26 May) and will continue to air daily throughout the holy month while Roya TV will broadcast the show on linear television simultaneously.
Through its online broadcast on ALTV, the show will reach a wider audience across the MENA. Accessible online and via its own app, ALTV enables viewers to stream user-generated content for free. This benefits audiences that do not have access to on-demand TV services and enables viewers to catch up online at their own leisure.
David C. McCourt, founder of ALTV and seasoned television producer, said: “This is a fantastic opportunity to bring relatable content to audiences across MENA, bolstering the popular content that is already being shared by ALTV’s established and growing network of young content creators. Al Hob! Al Hob! brings star power and strong production values to our focus on creating shows that look into the eyes and speak the minds of local people.
“This partnership between ALTV and Roya TV highlights the success that ALTV’s homegrown stars have found in the short amount of time since the platform’s launch last year and it will be incredibly exhilarating to see the content that they have created featured alongside Al Hob! Al Hob! and its established stars.”
Fares M. Sayegh, owner of Roya TV, added: “We’re thrilled to strike up a partnership with ALTV which has been making waves in the online world across the Middle East and North Africa and look forward to collaborating on this exciting project and beyond.”
This latest launch of Al Hob! Al Hob! brings ALTV audiences a taste of exclusive higher-budget original content in addition to its exciting growing catalogue of new series created by its talented pool of creative content collaborators. Hit shows on ALTV include trending topics show Lel Share3 Weghet Nazar and street prank show Khod Aqolak.
Al Hob! Al Hob!, the Arabic translation of Love! Love!, follows the comical journey of Jamal, a man in his late twenties portrayed by Jordanian actor and comedian Rajae Qawas. Through a series of hilarious comic scenes, Jamal, who has grown accustomed to a reclusive lifestyle after moving abroad to study in Jordan, must find his feet in the confusing world of dating to find the perfect wife and marry according to his controlling parents’ wishes who want him to return to their family home in Muscat, Oman with his new bride.
Set to air on both ALTV and Roya TV simultaneously over the Ramadan period, Al Hob! Al Hob! will also entertain audiences through exclusive social media launches, including mini episodes, teaser posts and Facebook, Instagram and Snapchat stories posted by Rajae Qawas and others.
Qawas has amassed 3.5 million views per episode and over 60 million views on previous projects such as N20 and Female Show. The female lead of Al Hob! Al Hob! will be played by Maisa Abdul Hadi, a stage and screen actress, who won the Best Actress awards at the Dubai International Film Festival in 2011 for her role in Habibi.