SAM to showcase wide range tech at BroadcastAsia 2017

SAM to show the broadest range of 12G-SDI products and, Kahuna and Kula switchers
SAM’s ICE channel-in-a-box solution will be on show.
SAM’s ICE channel-in-a-box solution will be on show.


Snell Advanced Media (SAM) will demonstrate the 4K and 12G-SDI support across a range of products including its Kula and Kahuna production switcher range, at BroadcastAsia 2017.

Stephen Wong, SVP of sales, SAM, said: “SAM continues to push the boundaries with 4K, IP, 12G-SDI and software defined solutions as is reflected across our product range. We are committed to delivering riskless and future-ready technology that is both flexible and agile, so it can meet our customers’ business and operational needs today, but also adapt to their future requirements. This is what we will be underlining at BroadcastAsia.”

SAM’s Kahuna and Kula multi-format production switchers will be on show at BroadcastAsia. Kula (available as 1, 2 and 3 M/E versions) handles multiple formats making it both future-proof and adaptable for today’s production environment. A wide choice of control panels and access to up to 42 inputs makes operations easy, giving users more time to work on other elements within the live production environment.

Supporting higher resolutions, a 12G-SDI mainframe is now available for the Kula switcher. Kahuna remains SAM’s flagship medium to large production switcher. Kahuna consistently raises the bar for multi-format operations, supporting any combination of SD, HD, 1080p (level A & B), 12G-SDI and Quad SDI for UHD signals, eliminating the need for external conversion.

The Vega suite of routers to be demonstrated at BroadcastAsia are the 700, 200, 30 versions that are ideal for small to mid-sized applications. The Vega 30 router is ideal for small fixed applications, such as small outside broadcast trucks and studios. It combines powerful video and audio routing capability in a 3RU mainframe with built in signal processing. Simple configuration and set up, clean and quiet switching options makes the Vega 30 ideal for applications where smooth transitions, de-embedding and embedding and full MADI audio routing are key.

SAM’s ICE channel-in-a-box solution and Momentum workflow and asset management technology will be on show at BroadcastAsia. ICE incorporates all the operational, technical, regulatory and commercial functionality required for broadcast playout. It delivers all the tools needed to manage playout operations, whether single channel, multi-channel, multi-region or multi-platform environments. For added flexibility and ease to launch new services, ICE SDC delivers a pure software implementation with all the capability and features needed for a broadcast environment.

SAM will be demonstrating its LiveTouch system, the editing, replay and highlights production workflow. It combines immediate replay of live events with no-copy editing and post production. It is also tightly integrated with SAM editors, enabling instant collaboration between replay and production. Users can also instantly publish highlights and replays straight to social media by using SAM’s Momentum workflow technology.

SAM will exhibit at stand 6M2-01.



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