Al Majd deploys Vision247 XtremePlatform

Deploys for the launch of Hadif, Al Majd TV's OTT service for global communities
Tanya Vidmar
Tanya Vidmar


Al Majd, the Arabic broadcast media network, has deployed Vision247's XtremePlatform to power its new over-the-top (OTT) television service Hadif for global Arabic communities.

Vision247, the London-based telecommunications service provider, partnered with CMT Technologies, the UAE’s solutions provider for IPTV/ OTT services, to deploy the new service.

CMT and Al Majd selected Vision247’s XtremePlatform because it provides a fully customisable, end- to-end OTT TV delivery solution, content delivery network (CDN) streaming and front end player implementation. Hadif can be accessed via an operator administered content management system (CMS) with restriction capabilities for multiple user groups.

Hadif is the first internet streaming solution to be synchronised by world-clock for global delivery of live TV with extremely low latency, ensuring broadcast quality delivery over the internet.

Hadif’s electronic program guide (EPG) and VoD metadata enable community generated ratings and recommendations, making it an advanced OTT platform. The service offers apps for iOS, android and the web. It is set to expand into smart TVs and set-top-boxes in the next few months. The service provides both free-to-air and subscription content which is facilitated by all of the major internet payment services and also has a voucher code generator for promotions and offers.

Tanya Vidmar, head of international sales at Vision247 said: “The Middle East and North Africa region is one of the fastest growing regions for pay TV, in both subscriber numbers and revenues. Our collaboration with CMT Technologies to launch Hadif will significantly enhance the TV services available to Arabic communities by providing a flexible, multiscreen service that can be viewed on traditional TVs as well as mobile devices.”

Eng. Ahmad Aloweid, VP of business, Al Majd said: “The feedback from our customers suggested a desire for flexible multiscreen services. Hadif will provide Arabic communities across the globe with the most advanced OTT service on the market. Thanks to CMT and Vision247, our content can now be viewed regardless of location and TV availability.”

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