The Bahrain Radio and Television Corporation (BRTC) has been awarded the MENA broadcasting rights for the 2009 FIA Formula One World Championship.
BRTC scores F1 broadcast deal
The Bahrain Radio and Television Corporation has been awarded the MENA broadcasting rights for the 2009 FIA Formula One World Championship.
26 March 2009
Sheikh Rashid bin Abdul Rahman Al Khalifa, CEO of BRTC, made the announcement yesterday, only days ahead of the opening race of the season, which will be held in Melbourne, Australia on March 29.
“We look forward to giving our local and regional viewers the best possible coverage of a championship that the Kingdom of Bahrain has become so deeply engrossed in,” he said.
Races will be broadcast throughout the season in both Arabic and English on Bahrain Television’s Sports Channel 1 and Sports Channel 2 respectively.
The deal will add to the broadcaster’s already large portfolio of motor sport programming, which includes the Formula BMW Series, Porsche Mobil 1 Supercup, and Australian V8 Supercar Championship Series.
Formula One is the most watched televised sporting series in the world, excepting the Olympic Games and the FIFA World Cup, which are held only once every four years, claimed Martin Whitaker, CEO of the Bahrain International Circuit.
“Bahrain TV’s role in being the official broadcaster of the FIA Formula One World Championship in the Middle East and North African territories is significant to say the least,” he commented.
“The Kingdom of Bahrain becomes the focal point of the sporting world during the Gulf Air Bahrain Grand Prix and audience figures for the race weekend exceed 500 million people around the world.”
The Bahrain International Circuit will host the fourth race of the 2009 season from April 24-26. Abu Dhabi will also host its inaugural Formula One race from October 30 to November 1.
With little time difference between the two host nations, BRTC will benefit from broadcasting both races live during prime-time.