Arabsat has launched Euronews new frequency on BADR-4, to join other tier-1 regional and international news channels run on Arabsat BADR-4 News frequency 11996 MHz.
Euronews’ original frequency will remain active till the end of May 2017, while Arabsat viewers are informed about the change via Arabsat linear and non-linear media distribution network.
Khalid Balkheyour, Arabsat president and CEO, said: “We are delighted with our long partnership with Euronews, one of the most viewed news channels in Europe and look forward to continue to offer their uniquely rich and varied news streams through Arabsat BADR-4 News frequency 11996 MHz.
“This move supports our content strategy to deliver specialised video frequencies reflecting market demand to Arabsat audience across the MENA & Europe and ensuring the best Free-To-Air viewing experience at home.”
"Arabsat is a long-standing partner for Euronews and we warmly thank all the team that supported the launch of the Euronews English frequency to cover this key region.With Arabsat we are guaranteed to reach a wide audience which is, in common with our consumers across EMEA, composed of curious and open-minded leaders, interested by our unique positioning. In addition to providing an expert coverage on European news, our multicultural team of 30 nationalities, is also our strength," added Michael Peters, Euronews CEO.
"Indeed, Euronews' journalists are the best qualified to share and analyse the diverse opinions on global events, rather than imposing a unilateral perspective as so often happens in the current news landscape. In a world of infobesity and polarised opinion, this is the uniqueness of Euronews that I'm sure will meet the interests of the Arabsat audience."