Zain's anti-jihadist Ramadan advert goes viral

Advert by Kuwait-based telco features Emirati pop star Hussain al-Jassmi
Image of the video clip that has gone viral three days into the Muslim fasting month of Ramadan.
Image of the video clip that has gone viral three days into the Muslim fasting month of Ramadan.

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Zain, a Kuwaiti telecommunications giant which operates across the Middle East, has posted a three-minute advert with the message 'Worship your God with love, not terror', according to an AFP report.

The video advertisement depicts a would-be suicide bomber confronted by the faithful has gone viral two days into the Muslim fasting month of Ramadan.

"I will tell God everything," says the voiceover of a child at the beginning of the ad as a man is seen preparing a bomb.

"That you've filled the cemeteries with our children and emptied our school desks..."

The video featuring Emirati pop star Hussain al-Jassmi has registered over two million views on Zain's YouTube page and more than 4,000 shares on Facebook.

It features images from bombings across the region claimed by Al-Qaeda or the Islamic State group.

But it ends on a positive note with footage of a happy wedding and cheerful children dressed in white.

"We will encounter their hatred with songs of love," concludes a caption superimposed on a black background.

Gulf monarchies are part of the US-led coalition bombing IS extremists in Syria and Iraq. Some of them have also been targeted by attacks.

The month of Ramadan began on Saturday.

During that time, believers abstain from eating, drinking -- even of water -- smoking and sexual relations between sunrise and sunset.

The fast is conceived as a spiritual struggle against the seduction of earthly pleasures.

 

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