iflix airs its first co-produced Arabic series

30-part comedy series launched on first day of Ramadan

iflix, the Malaysia-based video-on-demand service, launched its first co-produced Arabic series on the first day of Ramadan.

The 30-episode comedy, Waklinha Wala, features many of the top stars in the Arab world, and was co-produced by Ahmed Helmy’s production company, Shadows, along with Front Row, the Kuwait National Cinema Council and iflix.

The plot depicts the lives of four families living in a rundown building in Cairo’s renowned 5th district as they try to repair and rebuild the disintegrating building.

Some of the stars in the show include Fifi Abdou, Hassan Al Radad, Nicole Saba, Dalal Abdel Aziz, Sherif Salama, Hany Ramzi, Edward, Hisham Abbas, and Mohamed Fouad.

All 30 episodes are available for viewing in the eight markets in MENA that iflix is currently available in: Kuwait, Saudi Arabia, Iraq, Jordan, Lebanon, Bahrain, Egypt and Sudan,

“We’re aiming to revolutionise the way entertainment works and that means not only in the way its distributed and consumed but also through the process of how it’s produced,” Nader Sonhan, head of MENA, iflix, told Digital Studio.

iflix, which is Asia's biggest VoD platform, launched in the MENA region in February by forming a joint venture with Kuwait's Zain Group.

Don't Miss a Story

Most Popular

Editor's Choice

Big-3 SVOD Original Content Spending to Triple by 2022
According to a new report, the Big-3 SVOD players – Netflix, Hulu, and Amazon Prime Video will triple their content budgets from licensed content to originals, to spend $10 billion annually by 2022.
Interview with Khulud Abu Homos, CEO Arab Format Lab
Interview with Khulud Abu Homos, CEO Arab Format Lab, about the need for creating new Arabic content formats and content with an international appeal.
The digital world — an opportunity, not a threat, for broadcasters
Opinion on Digital Transformation by Brian Morris, Vice President and General Manager of Global Media & Entertainment Services, Tata Communications

You may also like

CABSAT INTERVIEWS - The Agency Perspective
Nisrine Ghazal, Exec Director - Content, Omnicom Media Group, and Justin Mlynarski, Head of Digital, UM MENA share the agency perspective of what to expect at CABSAT 2018, key challenges, skills and the way ahead for media agencies in 2018.
Ian Davies, Regional Product Manager Vizrt and Sahl Bedi, Marketing Manager at UBMS speak about the changes in the media landscape on the eve of CABSAT 2018, the largest Broadcast, Satellite & Digital Media Event in the Middle East.
Calvin Harris live event at Du Arena, Abu Dhabi
DJ Calvin Harris kicked off the Yasalam F1 After-Race Concert series with an electrifying show at du Arena, Abu Dhabi on Nov 23, 2017. The event featured colorful lasers and live fire cannons.
Interview with Majed Al Suwaidi, Managing Director,  Dubai Studio City
Majed Al Suwaidi Managing Director for Dubai Media City, Dubai Studio City and Dubai Production City talks to Digital Studio about his plans to foster a vibrant production ecosystem in the UAE.