iflix, the Malaysia-based video-on-demand service, launched its first co-produced Arabic series on the first day of Ramadan.
The 30-episode comedy, Waklinha Wala, features many of the top stars in the Arab world, and was co-produced by Ahmed Helmy’s production company, Shadows, along with Front Row, the Kuwait National Cinema Council and iflix.
The plot depicts the lives of four families living in a rundown building in Cairo’s renowned 5th district as they try to repair and rebuild the disintegrating building.
Some of the stars in the show include Fifi Abdou, Hassan Al Radad, Nicole Saba, Dalal Abdel Aziz, Sherif Salama, Hany Ramzi, Edward, Hisham Abbas, and Mohamed Fouad.
All 30 episodes are available for viewing in the eight markets in MENA that iflix is currently available in: Kuwait, Saudi Arabia, Iraq, Jordan, Lebanon, Bahrain, Egypt and Sudan,
“We’re aiming to revolutionise the way entertainment works and that means not only in the way its distributed and consumed but also through the process of how it’s produced,” Nader Sonhan, head of MENA, iflix, told Digital Studio.
iflix, which is Asia's biggest VoD platform, launched in the MENA region in February by forming a joint venture with Kuwait's Zain Group.