in5, a media start-up hub from TECOM, has partnered with UTURN, an Arabic entertainment network on YouTube, to offer expert guidance, industry training, and workshops focused on technical skills, and digital content development.
The partnership will seek to leverage UTURN’s experience in creating digital content for regional audiences, focusing on diverse content formats with parallel modules on business and media strategies, market research, audience engagement and branding. Since its inception, the UTURN network has grown to include 100 channels with 33 million followers. Its channels receive over 120 million views a month with more than 80 percent of all content that it produces now viewed on-the-go, via a mobile device.
Malek Al Malek, CEO of TECOM business parks, said: “The media industry in the region and around the world is undergoing a significant transformation, with digital content and platforms driving this change. According to the Arab Media Outlook Report, people in the region spend 10.9 hours per day consuming media of which 41% is in digital formats. With the media industry set to grow to $12.4 billion by 2018, we believe our partnership with UTURN places us in a unique position to enable success for digital media entrepreneurs.”
“This partnership will help start-ups embrace the current industry-wide digitisation trend and equip them with the necessary knowledge and tools to navigate the rise of the digital media ecosystem and establish a new benchmark in innovation and creativity for the region,” Al Malek said.
Kaswara Al-Khatib, founder of UTURN, said: “Since our launch, UTURN has consistently scaled new heights in creating and delivering memorable content to audiences across our region. Today, we are proud to partner with in5 and help create the next generation of media companies. The emergence of digital platforms requires us to be nimble and fast-paced in creating content which can be consumed across mobile, web, TV and more. We remain focused on innovative content creation, acceleration of concepts, imparting education and building a talented community of media professionals.”
Since its inception in 2016, in5, launched by TECOM Group, has enabled entrepreneurs and startups in the technology sector in the UAE and the wider Middle East to bring their business ideas to life. Making a large contribution across the entrepreneurial value chain, and building up Dubai’s pool of talented entrepreneurs, in5 has successfully helped incubate over 160 entrepreneurs and startups which have secured approximately over AED140 million in funding to date. In 2016, in5 diversified to serve Dubai’s design industry with the launch of its third centre, which built upon existing capabilities supporting innovation within the technology and the media sectors.