Ex-Avid specialist Deepraj Sandhar joins Ross Video

Deeps looks forward to build on customer base of Ross Video in the region
Deeps has worked in the media production industry for fifteen years
Deeps has worked in the media production industry for fifteen years


Deepraj Sandhar has joined Ross Video and will assume responsibility for sales in the Middle East.

Deepraj, or Deeps to those who know him, has worked in the media production industry for fifteen years and started his career in post production. He then moved into the broadcast sector, working with enterprise customers across the MENA region and holding a variety of roles including workflow consultancy, system architecture and account management. He was most recently working as senior solution design specialist at Avid Technology. 

Oscar Juste, director of sales for EMEA, Ross Video said: “Deeps is a highly accomplished sales professional and I am sure his technical expertise will be valued by our customers in the MENA region. The Middle East remains a vibrant and challenging market for all broadcast technology manufacturers. Appointing a sales manager who lives in the UAE reaffirms our commitment to the region and demonstrates that we are accelerating our growth plans”.

Deeps said:“Ross Video has proved that a focus on product quality and customer service really pays off. The company genuinely believes in partnership with customers; that’s a refreshing style of doing business and regional growth of over 20% year-on-year clearly shows it works. I’m looking forward to building on our customer base in the Middle East and showing content creators how Ross can help them work more effectively”.

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