MBC Group has invested in Wego, the largest online travel marketplace across the Middle East and North Africa (MENA) region.
As part of the partnership, Wego’s popular mobile apps and website will be heavily promoted across MBC Group’s various platforms throughout the year.
Ross Veitch, CEO and co-founder of Wego, said: “As we incorporate more video based editorial content and product merchandising to Wego’s online travel marketplace there is obvious crossover potential between MBC's programming and Wego’s online services. We look forward to exploring those opportunities together”.
Fadel Zahreddine, group director of brand management- marketing, branding, digital businesses at MBC Group, said: "We're excited to be welcoming Wego to our family, and extend our portfolio of leading mobile and digital services. I believe that applying MBC’s brand amplification platforms to Wego’s fabulous product offering will benefit both brands and anybody who books their travel online.”
Wego was founded in Singapore in 2005 and is now headquartered in Dubai and Singapore after experiencing rapid growth across MENA. Wego entered the region relatively early launching fully localised mobile apps and website just in time to meet the demand from a new generation of MENA based travelers wanting to shop and book flights and hotels using smartphones. Wego grew to become the most popular and trusted travel comparison service in the region by collaborating with hundreds of local and global airlines, hotels and online travel agents.
Dubai based investment bank Arqaam Capital facilitated this transaction. Other investors in Wego include Tiger Global Management, Crescent Point Group and SquarePeg Capital.