Avid has formed a live sound partnership with NMK, a distributor of professional audio, video and communication products in the Middle East.
Based in Dubai, NMK Electronics will build on Avid’s live sound presence in the Gulf region, providing support in countries including Bahrain, Kuwait, Saudi Arabia, Oman, UAE and Yemen.
With over 25 years of industry experience, the regional market leader has cemented its status by adding Avid’s comprehensive live sound tools and workflow solutions to its portfolio. These include the most requested live mixing systems in the world, Avid VENUE | S3L-X and SC48 consoles and Avid’s flagship live sound system, Avid VENUE | S6L.
Constantinos Drimakis, business development manager at NMK Electronics, said: “Having the experience of building brands in the Middle East, our team is really excited about the relationship we’ve started with Avid. I truly believe content creation is becoming ever so important for Clients and Avid has always been leading cutting edge content creation strategies with the Pro Tools. Selling the Avid consoles is different to selling other audio mixing consoles…it’s providing our customers with a complete solution rather than simply a piece of hardware.”
Drimakis added that Avid VENUE | S6L has been adopted by some of the industry’s best known live sound engineers and used on some of the world’s most demanding tours. “Its performance and reliability has enabled engineers like Greg Price (Black Sabbath, Tool), Paul “Pab” Boothroyd (Paul McCartney), and Sean “Sully” Sullivan (Red Hot Chili Peppers, Beck, Rihanna) to achieve better sounding mixes for artists around the globe,” he said.
Tom Cordiner, senior VP of global sales at Avid, said: “Avid VENUE systems empower our preeminent user community with the most comprehensive tools available to improve their live mixing capabilities. This partnership with NMK furthers our commitment to providing the tools needed to create the ultimate live sound experience not just in the Middle East, but all over the world.”