Samsung Gulf Electronics has teamed up with Live Nation to broadcast Coldplay's ‘A Head Full of Dreams Tour' using virtual reality.
The experience will virtually transport Coldplay fans in the UAE to Chicago's Soldier Field where they will be able to view the band's energetic performance, pyrotechnics to laser lights.
Fans can visit the Samsung Brand Store at The Dubai Mall where there will be eight Gear VR headsets that are powered by Oculus, as well as bean bags for an immersive experience.
Tarek Sabbagh, head of IT & Mobile (IM) Division at Samsung Gulf Electronics, said: "Our collaboration with Live Nation and Coldplay aims to uplift the experience and give music fans and enthusiast in the UAE access to an immersive experience in full 360, as if they were watching Coldplay live in Chicago's Soldier Field."
Kevin Chernett, executive vice president, Global Partnerships and Content Distribution, Live Nation, added: "Live Nation is a trailblaser when it comes to producing live virtual reality concerts, and we've been excited to bring Coldplay into the mix since announcing our collaboration with Samsung and Gear VR in late May.
"We not only give fans the best in-seat experience, but we're also committed to working with the best technologies to provide every music fan an extraordinary concert experience, regardless of where they are."
The virtual reality experience will run from 21 August to 31 October at The Dubai Mall.