MTV is relaunching its MTV Unplugged franchise, which will return Autumn for a new generation of music fans and long-time fans of the show.
The new season will feature an eclectic, superstar line-up of global pop culture artists and will kick off with multi-platinum, award-winning singer/songwriter and “2017 Video Music Awards” nominee and performer, Shawn Mendes. The music series returns with a fresh reinvention that will feature performances from locations across the country that hold special meaning to each artist. “MTV Unplugged Shawn Mendes” premieres Friday, September 8th at 8:00 p.m. ET/PT.
“MTV revolutionised the performance storytelling space when it launched ‘MTV Unplugged’ almost 30 years ago,” said Amani Duncan, senior VP of music, MTV. “The ‘Unplugged’ Series allows artists to reimagine their songs in an intimate and acoustic medium, giving their fans a new perspective on their favorite hits. We’re thrilled to have multi-platinum singer/songwriter Shawn Mendes launch this new season.”
“I’m so thrilled and honored to be able to help bring the ‘Unplugged’ series back,” said Shawn Mendes. “It’s a show that truly highlights artistry and brings unique performances to fans that they can’t see anywhere else.”
Shawn Mendes scored his second #1 debut on the Billboard 200 chart with the release of his sophomore album Illuminate, which hit #1 on iTunes in over 65 countries. The album was recorded with Grammy-nominated producer Jake Gosling (Ed Sheeran’s “+” and “x” albums), and its lead single “Treat You Better” peaked at #1 on iTunes in 44 countries and soared to Top 10 on the Billboard Hot 100 chart.
Since its debut in 1989, MTV Unplugged has been a cultural watershed of musical moments, featuring unforgettable performances from artists including Nirvana, Jay-Z, Eric Clapton, Bob Dylan, Bruce Springsteen, Miley Cyrus, Tony Bennett, Mariah Carey, Katy Perry, Lil Wayne, Adele and Florence + The Machine.