Anghami, a music streaming company in the MENA region, has launched a digital “Audio Day” conference in the region, organised with the support of its media representative Digital Media Services (DMS), the digital arm of Choueiri Group.
Over 250 regional leaders from the media industry will convene in Dubai to take part in the event, which will take place at the Media One hotel on September 11th.
The conference will discuss the latest trends in the technology, digital and advertising sectors. Hosting top international and regional speakers, the first digital “Audio Day” in MENA will address the latest innovations in the digital audio space, its rapid growth, profound impact and powerful value as an advertising medium.
Experts will discuss how brand marketers are using the power of audio to connect with audiences, and how digital delivery is offering greater choice, control and customisation to listeners. The latest global trends in audio marketing will also be featured at the event to demonstrate how these are creating highly personal and exclusive advertising experiences for brand alignment.
Elie Abou Saleh, commercial director at Anghami, will chair the event which will also be addressed by Anna Bager, senior VP and GM, mobile and video centres, Interactive Advertising Bureau (IAB), an independent body which aims at empowering the media and marketing industries to thrive in the digital economy. The conference will also host Dr. Amy Belfi, a neuroscientist from New York University (NYU), who will share insights from her in-depth research into the power of audio and its impact on the brain.
Other speakers include: Elie Habib Co-Founder, Anghami; Dr. Youmna Borghol, head of data, Choueiri Group; Benjamin Masse, market development and product strategy, Triton Digital.
Elie Abou Saleh said: “Digital audio has become a powerful tool that is mobile and personalised. Digital audio generated $1.1 billion in advertising revenue in the US last year, with mobile accounting for an overwhelming 81% of digital audio ad dollars, according to a new report by Interactive Advertising Bureau and PWC on 2016 digital media ad revenue. Delivered in a music environment, the use of audio ads is undergoing a renaissance as marketers are taking advantage of digital offerings that provide listeners with greater choice, control and customisation of their experience. Digital audio will only move in an upward trajectory and we plan on leading this growth.”