Microsoft-owned LinkedIn, known as a business networking tool, is now embracing video by adding support for the feature through its mobile apps.
Unlike the typical social networking platforms, such as Facebook and Twitter, LinkedIn is not necessarily for everyday social use but with its recent makeover and now video capabilities, it seems the platform want to become more of a social network.
Users will now be able to record, upload, and post native videos directly from their LinkedIn mobile app, hoping that the video tool will allow users to share professional knowledge and insight.
To use the new tool, simply select the share box and either record a video or upload an existing video, then add a caption and share to the feed. Videos will be able to receive likes, shares and comments. Additionally LinkedIn will share further demographic insights into top companies, titles and the location of viewers.
As of yet there is no live streaming capability and it is unclear if LinkedIn will introduce this, however the business networking platform has said it will enable upload of videos from a desktop soon.
Microsoft is rolling out this update to all LinkedIn users over the next few weeks, and it will be available on both iOS and Android mobile operating systems.