Aperi, a specialist in software-based live IP media processing, has opened an office in Melbourne, Australia to support its expansion in the Asia Pacific region. The company has also appointed David Drew as senior technology manager for Asia Pacific.
Aperi’s new Melbourne-based office will support its regional customers and other content producers and media services providers in the area as they begin to move away from hardware-centric baseband live production and transport infrastructures towards software-based native-IP real-time media processing networks.
The decision to open the new office and appoint Drew follow several technology deployments including a top Chinese broadcaster’s use of the Aperi platform inside its own headquarters for better-connected live production. A major Australian service provider has also used Aperi’s platform for the deployment of their live remote production network to cover the country’s biggest sporting events.
“Australia has historically been a keen and early adopter of new technologies in the live media production, contribution and distribution space so it makes sense to have a permanent presence there,” said Joop Janssen, Aperi’s CEO. “With several media services providers in the region now embracing new, IP-based technologies, we’re excited to also bring David on board to help us support this growth in demand.”
In his new position, Drew will use his experience as a technology senior executive within telecommunications and the media industry to help broadcasters, content distributors and network operators in the region deploy virtualised native-IP infrastructures.
“The media production industry is at a really interesting moment in its history. Broadcasters want to be able to deliver more while deploying less and many technologists are considering how this is best done,” said Drew. “I’m looking forward to working with Aperi and promoting its unique platform to further spread the delivery of real-world user benefits of adopting native-IP infrastructures.”
Aperi’s APAC office – which will become part of Aperi’s 24/7 customer support network – opened on Monday 21 August. Aperi will be presenting the latest advancements in its virtualised media processing platform on stand 2.C27 at IBC2017 between 15-19 September.